Head of Strategy and Insights
Company: VirtualVocations
Location: Bridgeport
Posted on: March 7, 2025
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Job Description:
A company is looking for a Head of Strategy, Media Planning &
Insights.
Key Responsibilities
Lead the development and execution of integrated media planning
strategies across digital and TV channels
Leverage demographic and behavioral data to generate actionable
insights and enhance audience understanding
Collaborate with internal teams and serve as a client-facing leader
to present insights and strategies
Required Qualifications
Minimum 5 years of experience in media planning and insights, with
a focus on digital and traditional TV
Proven expertise in developing integrated media strategies and
working with major consumer datasets
Strong analytical skills with proficiency in data analysis and
media planning tools
Experience in RFP management and platform yield analysis
Proven ability to lead cross-functional teams and build long-term
client relationships
Keywords: VirtualVocations, Bridgeport , Head of Strategy and Insights, Other , Bridgeport, Connecticut
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