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Brand Engagement Director

Company: PepsiCo
Location: White Plains
Posted on: September 16, 2019

Job Description:

Job Description Auto req ID: 183304BR Job Description Do you have your finger on the pulse of the media landscape, with a passion for driving change in media strategy? Are you able to forge strong partnerships across the media, CPG/retail, and data ecosystems? We're looking for a leader who can help PepsiCo disrupt our media investments with new platforms, breakthrough content partnerships and go-to-market strategies to stay at the forefront of the media landscape. The way people discover, and engage with content has fundamentally changed, and is evolving every year. The ideal candidate will be well established as a leader in emerging media formats, with experience across traditional, digital and social ecosystems, including knowledge of emerging platform opportunities like addressable, OTT, voice, and personalization at scale. We're looking for someone who can provide lead the media investment agenda to for key brands that will enhance consumer engagement, elevate our communications strategies, and provide deeper insights into investment approaches. From bringing in new platforms to garnering deeper relationships within our existing partners and unlocking new content partnerships, this new role will work across established brands like Mountain Dew as well as our fast growing new brands like Bubly and Lifewtr. The ideal candidate is a creative thinker who understands media as it relates to the CPG industry and has a passion for developing meaningful consumer connections. This senior role requires a thoughtful point of view about media strategies that not only play a role in brand relevance but also business performance. Major Responsibilities:

  • Deliver annual brand strategies and investment recommendations inclusive of breakthrough media content partnerships that deliver on long term and short term brand goals
  • Ensure flawless development and execution of media campaigns and media partnerships that deliver brand objectives
  • Own relationships with media partners and publishers, enterprise-wide relationships and emerging partnerships to drive improvement in effective communications strategies.
  • Keep up to date on emerging trends, marketplace opportunities, media consumption habits and advertising marketplace
  • Work with internal and external stakeholders that include brand marketing, brand insights, and creative/agency teams to align on strategy media solutions
  • Candidate will be required to work efficiently and effectively across multiple disciplines and brands --- building on the feedback from cross functional partners Qualifications/Requirements
    • Bachelor's Degree Required, preferably concentration in advertising, marketing, or communications
    • 10+ years experience working in the media industry at media or creative agency, advertiser or media partner in a role focused on media strategy, planning, investment or content partnerships
    • Fluent knowledge of media landscape, digital platforms, and emerging players in the media world such as OTT, addressability, voice, and personalization as they relate to CPG industry
    • Ability to foster strong partnerships internally and externally to drive brand media and content partnerships agenda
    • Strong POV as it relates to the future of emerging platforms and publishers for CPG
    • Able to independently manage projects from start to finish with limited guidance of manager
    • Ability to work in a fast paced environment, matrix org, adapt to changes and effectively work and collaborate on cross-functional teams
    • Experience managing high performing teams and delivering results through others #afjobsRelocation Eligible: Not Eligible for Relocation Job Type: Regular All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. If you'd like more information about your EEO rights as an applicant under the law, please download the availableEEO is the Law &EEO is the Law Supplement documents. View PepsiCo EEO Policy Please view ourPay Transparency Statement

Keywords: PepsiCo, Bridgeport , Brand Engagement Director, Executive , White Plains, Connecticut

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