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Co-Op, Cross-Cloud Marketing Associate - Opportunity for Working Remotely

Company: VMware
Location: Bridgeport
Posted on: November 20, 2022

Job Description:

  • Please note, this is a 6 month co-op opportunity running from January to June 2023 for those currently enrolled in a Bachelor's degree program.
    The Elevator Pitch: Why will you enjoy this new opportunity?
    The world is changing fast! Corporations, governments, schools, hospitals are all feeling immense pressure to offer work from anywhere or buy from anywhere. They are in desperate need for an IT infrastructure that lets employees and customers access applications from any device, anywhere, on any cloud, all while being secure. VMware provides the solution: Cross-Cloud Services. You won't find another company that offers the breath of innovative technology designed for an unpredictable world. The newly formed VMware Cross-Cloud Solutions Marketing team is responsible for driving awareness and market leadership for the VMware Cross-Cloud Services portfolio. The team's charter includes the following key areas: Product Marketing, Go-to-Market (GTM), Industry Marketing and Customer Insights. This team sits at the center of corporate marketing and is leading the charge to propel VMware into the third leg of its journey to become the leader of the multi-cloud market, working alongside our customers, corporate go-to-market and planning teams, product marketing, sales and partner teams, as well as the global field marketing organization.
    VMware is customer-obsessed and our commitment to our customers is why you will love creating marketing strategies for one of the most highly regarded brands in the IT and Cloud Services industry. Our 350,000 enterprise and business customers (which includes 98% of Fortune 500) rely on VMware to make their multi-cloud solutions possible.
    As a Cross-Cloud Marketing Associate Co-Op, your primary focus will be to build and execute marketing programs that support thought leadership and awareness goals. The marketing programs may include omni channel digital campaigns, events, content-marketing initiatives and activations with influencers and communities.
    This position will work cross-functionally with product marketing, Web and digital marketing, demand and field marketing, corporate communications, and many other teams.
    This is a rare opportunity at a large enterprise company to get hands-on experience with both strategy and program execution.
    Success in the Role: What are the performance outcomes over the course of this internship?
    In the first 30 days, you will:
    • Acquire familiarity with the team charter and OKRs, the VMware Cross-Cloud services portfolio, target audience and messaging (which will include completing specific training modules)
    • Gain an understanding and working knowledge of the primary program(s) you will be responsible for supporting
    • Develop a project plan with your mentor outlining at least three primary goals you expect to realize over the course of your internship and tie the project plan to specific tasks you will be responsible for both owning and contributing to aligned to the primary program(s)
      Within 45-60 days, you will:
      • Develop an understanding of persona-based marketing, audience/buyer's journeys, and targeting strategies
      • Develop an understanding of industry benchmarks and KPIs for your primary program(s)
      • Support day-to-day workflow including facilitating team meetings and communications (preparing agendas, publishing meeting notes and action items, etc.)
        Within 60-90 days, you will:
        • Learn to program manage (workflows and deadlines) across internal teams and agency/vendor teams
        • Understand and demonstrate competence with VMware editorial style and brand guidelines by managing internal reviews for promotional copy and creative development
        • Identify and propose a self-directed project, tied to the team charter and goals, which will be worked on throughout the internship
          90 days and following, you will:
          • Leverage tools for campaign tracking and reporting (including Salesforce, SmartSheet, Tableau, Omniture) - and learn how to analyze the data
          • Deepen your knowledge of digital marketing and content marketing best practices while refining your communication, copywriting and editing skills
          • Deliver a final presentation to the Cross-Cloud Solutions Marketing team on the topic of your self-directed project (month six)
            Where is this role located?
            Remote: this role is remote and can be done anywhere in the United States.
            For New York City based candidates the hiring range for this position is typically $24.84- $24.84. The actual offer will be based on the individual candidate. Bonus, commission, and/or equity may be eligible for this position. Additional benefits for this position can be found at
            Note to students from outside the US: While any student with a legal right to work in the U.S. may apply for this role, you should be aware that VMware does not sponsor work visas for the entry-level roles these Internships may prepare you for.
            This job may require the candidate to travel and/or work from a facility that requires full vaccination prior to entry.
            Category : University and Recent Grads
            Subcategory: Internships
            Experience: Co-op
            Full Time/ Part Time: Full Time
            Posted Date: 2022-11-08
            VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what's possible today at
            Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.

Keywords: VMware, Bridgeport , Co-Op, Cross-Cloud Marketing Associate - Opportunity for Working Remotely, Advertising , Bridgeport, Connecticut

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