Digital Media Coordinator

Company: The WorkPlace
Location: Bridgeport
Posted on: July 30, 2022

Job Description:

Job Title: DIGITAL MEDIA COORDINATOR

Department: Marketing

Reports To: SVP Communications & Marketing

Classification: Non-Exempt

Location: Bridgeport, CT

Pay Scale: $50,000 -58,000

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SUMMARY

The WorkPlace is seeking a Digital Media Coordinator to support and optimize our organization's digital marketing efforts. Duties for the Digital Media Coordinator will include tracking campaign progress, developing various digital marketing materials, creating/sourcing images and artwork, collating content, updating online assets, streamlining digital marketing production, and handling general digital marketing activities. Your creative thinking skills and strategies will be an essential part in driving our digital narrative, enhancing our organization's image, improving digital communication with job seekers and encouraging collaboration through effective campaigns.

Ideal candidates for this role should be creative and innovative, multimedia savvy, well-organized, and must be excellent writers and communicators. Ultimately, the exceptional Digital Media Coordinator should have a firm grasp of the different digital touchpoints, drive highly effective digital campaigns, enhance user experience, and deliver on digital objectives.

The goal of the position is to support and promote The WorkPlace and its related programs while reinforcing its mission. This role will be responsible for managing all of The WorkPlace's social media activities across multiple platforms. The position will also update and develop content for multiple websites. Design and provide flyers, brochures and logos as needed. The position will also be shooting video/pictures at company events and meetings as needed.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:



Day-to-day management of various social media platforms including posting content and engaging the social communities.





Updating and managing websites in the WorkPlace's portfolio of sites.





Responsible for all email marketing activities using Constant Contact and other email platforms.





Create custom images, gifs, podcasts, videos and content specifically for the social media space & platforms.





Report week to week analytics on each channel's top-performing posts, top tweets, etc.





Superior attention to detail and scrupulous mindset; especially for social copywriting, editing, and brand governance.





Responsible for successfully planning, developing and executing on communication strategies, messaging, materials and events that support business objectives of The WorkPlace. This will involve drafting and delivering communications that inform, educate, align and engage leaders, managers and employees.





Develop new methods of leveraging social media to engage targeted audiences.





Work with agency departments to develop engaging, audience-specific content using a variety of communications tools including video, podcasts, articles, webcasts, etc.





Conduct research on specific topics, media and industry trends specific to our audience.





Other duties as assigned.





SUPERVISORY RESPONSIBILITIES

Responsible for own work and not required to direct or supervise other personnel but may occasionally instruct or show another employee how to perform the work.



QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



Prior working experience with Microsoft Office 365 Suite





Ability to think critically, innovatively, and proactively


Excellent verbal and written communication


Ability to manage time while focusing on projects simultaneously


Strong understanding of all social media platforms


Utilization of Photoshop and Premiere Pro skills





Video editing experience


Familiarity with Google Analytics


Strong understanding of WordPress content management system





EDUCATION and/or EXPERIENCE

Bachelors' degree in Marketing/Communication; or 1-2 years related experience and/or training; or equivalent combination of education and experience.



COMPUTER SKILLS

Proficiency in Microsoft Office Suite, all social media platforms, and online content management systems (CMS) and constituent relationship management (CRM) systems, including Drupal, WordPress, and Constant Contact. Graphic design skills and competency in Adobe Creative Cloud (Photoshop, Premiere Pro, InDesign).
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Keywords: The WorkPlace, Bridgeport , Digital Media Coordinator, Advertising , Bridgeport, Connecticut